Messaging cost calculator
How much does it cost to send on official WhatsApp?
Simulate the real cost of your messaging with the Official WhatsApp API: what goes to Meta, what goes to The Seller, and your average cost per message.
Meta's rates are calculated per message delivered and vary by message category and recipient country. This calculator considers messages sent to Brazilian numbers (+55).
Check Meta's official pricingMessage category
How is your Meta account billed?
Newer Brazilian accounts can be billed directly in reais. Some existing accounts are still billed in US dollars.Your sending estimate
10,000 messages of Marketing
Estimated total
R$ 4,217.00
Average cost R$ 0.4217 per message
Estimate assuming 100% of messages are delivered. Meta only charges for messages actually delivered.
Some messages may not be charged by Meta
There are specific situations where Meta doesn't charge for the message, such as certain free entry points. The rules depend on the conversation's origin, category and service window.
Understand Meta's billing rulesMeta's rates are subject to change. The values shown use the official WhatsApp Business Platform rate card for Brazil. The final amount may vary based on category, volume, recipient country, account currency, taxes and Meta's billing rules.
Meta rates last updated: September 2026
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